Boerman Fencing, Co.

Boerman Fencing Co. is a Michigan-based fencing contractor serving agricultural and commercial clients. They needed stronger online visibility to attract leads outside their immediate local area and improve search performance across competitive keywords.
Service :
SEO
Industry :
Agriculture
Client :
Boerman Fencing, Co.
Our Services

Develop and execute a full SEO strategy focused on geographic expansion, keyword targeting for commercial and agricultural fencing, and consistent on-page optimization to drive long-term traffic and qualified leads.

  • Conducted deep keyword research by service type and location
  • Created new landing pages for high-value keywords across Michigan
  • Improved on-page SEO: title tags, internal linking, alt text, structured content
  • Optimized for local SEO and integrated Google Search Console tracking
  • Monitored performance monthly to refine targeting based on SERP trends
    • No items found.
    Result
  • Impressions: 4.23k → 10.8k
  • Clicks: 118 → 136
  • Users: 543 → 1,988
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