Boerman Fencing, Co.

Boerman Fencing Co. wanted to grow qualified, non-branded organic leads across West Michigan—especially for agricultural/commercial fencing—so they weren’t leaning only on seasonal ads and referrals.
Service :
SEO
Industry :
Agricultural Fencing
Client :
Boerman Fencing, Co.
Objective

We built a local-SEO foundation to capture service + city intent and strengthen authority around core offerings.

  • Launched/optimized service pages (e.g., agricultural, horse, commercial) and planned service-area pages.
  • Reworked titles/metas, tightened H1–H3 structure, added FAQs, and improved internal links to money pages.
  • Cleaned up Google Business Profile details, ensured NAP/citations consistency, and encouraged reviews.
  • Fixed crawl/index issues, refreshed XML sitemap, and reduced thin/orphan content.
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Results

After rollout, organic visibility and lead volume accelerated—translating directly into booked revenue.

  • $500k–$600k YoY in added revenue attributed to SEO-driven leads (client-reported).
  • Organic contact-form inquiries were majority qualified, averaging $30k–$50k per job.
  • #1 ranking within 12 hours for “solar fencing michigan.”
  • #1 result for “agricultural fencing contractor in Michigan.”
  • +153.0% impressions comparing equal windows.
  • +70.4% clicks to the site.
  • Captured non-branded, high-intent queries (e.g., “fence company near me,” “fence installers near me,” agricultural/commercial terms).
  • Top pages driving demand: /** (homepage), /agricultural-fencing, /low-cost-horse-fencing, /areas-we-service.
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