Boerman Fencing.
Built to attract the work the team wants.

A specialist should look like a specialist.

Boerman builds fencing for farms, commercial properties and solar sites. A general fencing website can leave those capabilities buried. The job was to make the work Zac wanted more of easy to find, understand and request.

I built the website around distinct services, developed search-focused content, managed Google Ads and connected inquiry tracking. Each service needed its own explanation, relevant project imagery and a clear path to an estimate.

• Name the workAgricultural, commercial and solar fencing each have a dedicated service page.
• Show the capabilityRelevant fencing imagery gives buyers a concrete picture of the work.
• Make contact directService information leads to an estimate request, without asking visitors to decode a generic offer.

When demand outpaced capacity.

Zac reported that the team was booked months ahead and referring excess inquiries to other fencing companies. He asked to pause Google Ads because they could not take on more work.

That changed the marketing decision. The priority became respecting the workload already won, rather than continuing to buy more inquiries.

Found through ChatGPT for solar fencing.

A solar-field fencing bid inquiry arrived through the website. Zac said the prospect had found Boerman through ChatGPT. It matched the team’s capabilities and was the kind of opportunity he would usually pursue through manual LinkedIn outreach.

That is a meaningful change in how a specialist conversation starts. It was a qualified opportunity, not a confirmed job or collected revenue.

Supporting a seven-figure business.

Zac reports seven-figure annual company revenue. My contribution is the website, search, advertising and tracking behind the partnership, alongside Boerman’s reputation, relationships and ability to deliver the work.

Make your specialist work easier to find.

If your best capabilities are buried in a general website, let’s give them a clearer path from discovery to inquiry.