Cherry Ridge Fence

New owner needed steady, qualified leads without relying on ads. We targeted non-brand service + city searches around Traverse City with tighter site structure and clear local proof.
Service :
Web design
Industry :
Fence Contractor
Client :
Cherry Ridge Fence
Objective

We took a focused SEO approach to capture non-branded demand and convert local intent.

  • Build focused local SEO engine: service pages + city pages mapped to intent.
  • Rewrite titles/meta and headings; add FAQ schema.
  • Strengthen internal links to money pages; clean crawl/index issues.
  • Speed wins on mobile (faster LCP) and refined XML sitemap.
  • Refresh Google Business Profile and key trust signals.
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Results

In the first equal time window after implementation, visibility and clicks climbed, average position improved—and the business impact followed.

  • +144.6% impressions and +18.9% clicks in the first equal window post-launch.
  • Avg. position improved; CTR increased on Traverse City terms.
  • Profit jump confirmed: ~$100k → $400k+ YoY since SEO began.
  • Peak season: organic leads outperformed paid ads.
  • Traverse City pages gained traction; homepage + key info pages became primary click drivers.
Next Project :
Boerman Fencing, Co.
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