Launched a brand-new plumbing brand and Webflow website in June 2025, then built a local SEO and Local Services Ads foundation that quickly turned a new domain into a serious lead-generation asset.
Build a conversion-ready website and local SEO launchpad that could help a brand-new plumbing company compete against established local plumbers in a high-cost, high-competition market.
From a brand-new domain to major local visibility in under a year, Platinum Plumber has seen explosive growth across organic search, keyword rankings, and paid lead generation.
- 3.29K organic clicks in the last 6 months, up from just 93 clicks in the previous 6 months.
- 795K impressions in the last 6 months, compared to 50.1K impressions before.
- Average position improved from 38.7 to 8.5, moving the site into serious page-one territory.
- Click-through rate doubled from 0.2% to 0.4%, even as visibility scaled fast.
- SEMrush now shows 5.9K organic keywords, with a major ranking spike after launch and optimization.
- Estimated organic traffic reached 7.8K, giving the brand real search visibility without relying only on paid ads.
- Local Services Ads were launched to drive consistent leads, especially in a market where traditional Google Ads CPCs are extremely expensive.
- The site now ranks for high-intent plumbing terms, including emergency, drain, water heater, and local service searches.