Pro-Line Fencing.
From the first search to the paying customer.

One company. Different reasons to get in touch.

A homeowner comparing fence styles and a contractor arranging temporary fencing need different information. Pro-Line’s website and campaigns needed to meet each customer with the right service, proof and next step.

Across our long-term partnership, I worked on website design and development, service-page content, SEO, Google Ads and conversion tracking. Dedicated pages gave the individual services a clear destination instead of sending every prospect through the same general pitch.

• Specific service pagesSeparate routes for residential, commercial and temporary fencing help visitors find what they need.
• A clear inquiry pathRelevant service information and direct quote requests connect the offer to an action.
• Tracking beyond clicksInquiry records provide the starting point for checking which contacts become customers.

Follow the inquiry past the form.

A form submission is only the start. I reconciled the reviewed lead records with Method, Pro-Line’s customer system, to distinguish confirmed customer matches and payments from open or unresolved records.

A more useful view of marketing.

The reconciliation confirmed that inquiries in the reviewed cohort had become paying customers. It also made the gaps visible: unmatched contacts and open opportunities could be followed up without counting them as won business.

That gives the website and campaign work a stronger feedback loop. The next decision can consider customer outcomes, alongside search clicks and form submissions.

Know what happens after the inquiry.

I help connect websites, search, advertising and tracking so the conversation does not stop at a lead count.