Zelos Running

Zelos Running is a bold, purpose-driven run coaching brand offering group and 1:1 coaching to runners at all levels. Founded with a mission to help people achieve their impossible, the brand needed a powerful, dynamic identity that would set it apart in the endurance sports space — one that matched the energy, ambition, and personal commitment behind the brand.
Service :
Branding
Industry :
Coaching/Sports
Client :
Zelos Running
Our Services

To create a complete visual identity system — including logo, typography, brand marks, and color palette — that captures the fearless, vibrant, and ambitious spirit of the Zelos Running mission. The branding needed to work across digital, apparel, coaching materials, and social media — and speak equally to both elite and everyday athletes.

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Result
  • A recognizable, confident brand system now in use across social, apparel, and community outreach
  • Strong visual consistency that reflects the founder’s values and connects emotionally with runners
  • A design foundation that can scale with the brand’s coaching programs, events, and long-term growth
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