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SEO & AI Search Optimization
Help people find the services and products you want to sell. I work on the technical issues, pages, content and local visibility that stand between a search and a useful inquiry.
What I work on.
The priority depends on what is holding the site back. Sometimes that means improving an existing service page. Sometimes it means fixing an indexing issue or building a page the business is missing.
- Technical SEO: Crawlability, indexing, redirects, site structure and internal links.
- Service and product pages: Clear pages that answer customer questions and make the next step easy.
- Content: Research, briefs, writing and updates based on search demand and your actual expertise.
- Local visibility: Google Business Profile, relevant service areas and consistent business information.
- Search and inquiry tracking: Connect the pages people find with the calls, forms and customer feedback available.
What ongoing work looks like.
Find the constraint: Review the site, Search Console data, competitors and how inquiries are recorded. Work out what is preventing the right people from finding or choosing you.
Choose the next changes: Prioritize the pages and fixes most closely tied to the services you want to sell. Agree on what will be delivered and who will implement it.
Get the work live: Make the agreed technical and content changes, or work with your team to implement them. Check the pages, links and conversion paths after release.
Review and adjust: Look at which pages gained useful visibility, what people clicked and the inquiries that followed. Use that evidence to choose the next priorities.
The amount of content and implementation is agreed in the scope. The plan changes as we learn what the business needs.
39% more clicks from Google search.
Earlier SEO for VALR’s energy-drink range helped people find the brand through product and ingredient questions. The increase compares consecutive three-month periods before the Creatine+ launch.
Explore the VALR case studyDid the work bring the right people?
Reports should help you make the next decision. I look at which searches and pages bring visitors, which services receive inquiries and what your team learns from those conversations.
For a service business, that means connecting search visibility with calls, quote requests and the jobs you want more of. For ecommerce, it means understanding how search supports product discovery and purchase.
You should know what changed, what it produced and what we’re doing next.
Explore marketing for fence companies, with examples from Boerman, Pro-Line and Cherry Ridge.
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