Strategies to Improve Website Ranking on Google

How to move up in the search results with clarity, not guesswork

Ranking higher on Google isn’t magic—it’s method. You don’t need to game the algorithm or post every day. You need a plan, a system, and a clear understanding of what actually moves the needle.

This guide walks you through the practical, proven strategies we use at Blazon Studio to help service businesses, solo founders, and growing brands rank better—and grow faster.

1. Target the Right Keywords

Start by targeting keywords you can actually rank for—based on your industry, location, and competition.

Use tools like:

• Ubersuggest
• Google Keyword Planner
• Ahrefs
• Google Search Console

Don’t just go after high-volume terms. Focus on buyer intent + local relevance.

👉 Learn how to master keyword research

2. Optimize Your Website Structure

Google rewards clean, well-structured sites. Make sure your content is easy to find and understand—for both users and bots.

Checklist:

• Clear URL structure (e.g., /services/fence-installation)
• Internal linking between relevant pages
• Descriptive navigation menus
• Sitemaps submitted to Google Search Console

👉 Need help? See our guide to technical SEO

3. Improve On-Page SEO

Each page should be optimized around one main keyword and its intent.

Elements to optimize:

• H1 tag with keyword
• Subheadings (H2s and H3s)
• Page title and meta description
• Keyword naturally in first 100 words
• Image alt tags
• Internal links

👉 Read: How to Optimize Content for SEO

4. Focus on Page Speed and Mobile Usability

Google ranks fast-loading, mobile-friendly sites higher.

How to fix:

• Compress images
• Minimize JavaScript and CSS
• Use fast hosting (avoid $3/month plans)
• Test with PageSpeed Insights
• Use responsive design

👉 Learn about mobile-first design

5. Build Authority With Backlinks

Backlinks (links from other websites to yours) are still one of the biggest ranking factors.

Tactics that work:

• Guest post on relevant blogs
• Create shareable content (guides, tools, stats)
• Get listed in local directories
• Ask partners, vendors, or customers to link to you

One quality link can outweigh dozens of spammy ones. Focus on relevance, not volume.

6. Create Helpful, Intent-Focused Content

Google ranks content that helps users. Write for your ideal client—not just for keywords.

Tips:

• Answer real questions
• Use “People Also Ask” to expand sections
• Write clear, skimmable copy
• Include visual support (graphics, screenshots, videos)

👉 Check out our full guide on SEO content optimization

7. Set Up Google Business Profile (for Local SEO)

If you're a local service provider, your Google Business Profile (formerly Google My Business) can drive tons of traffic.

Must-do’s:

• Fill out every field (services, hours, photos, etc.)
• Ask for reviews from happy customers
• Respond to every review
• Post updates (offers, news, blog links)

👉 Learn local SEO strategies that work

8. Monitor & Improve With Google Search Console

Set it, track it, tweak it.

Google Search Console shows you:

• What pages are getting indexed
• What keywords you rank for
• Where your clicks are coming from
• What issues are holding you back

This is how you improve—not by guessing, but by observing and adjusting.

Final Thoughts: Rank Higher by Doing the Right Work

You don’t need hacks. You need habits.

If you consistently:

• Target smart keywords
• Structure your site clearly
• Optimize your content
• Fix your technical SEO
• Build your authority

You’ll rise. And once you do, you’ll stay there longer than the people trying to cheat the system.

Want Help Ranking Better?

We help small businesses show up, stand out, and scale—by improving what matters most to Google and your audience.

👉 Book a free discovery call and let’s build your SEO strategy together.

Blazon Studio – Look Good. Rank Better.