Paid Advertising

Start with the offer.

Before spending more, we need to know who the campaign is for, what they need, and where the click will take them. I review the offer, audience, existing account, and landing page together.

• Campaign and account review
• Audience or keyword research
• Ad copy and campaign structure
• Landing page recommendations

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Build, launch, improve.

I set up the agreed campaigns, check the conversion tracking, and review performance after launch. Ongoing work can include search term review, budget adjustments, ad testing, and landing page improvements.

The platforms, creative requirements, and pace of work are agreed before the engagement begins.

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Look beyond clicks.

Reporting connects advertising spend with recorded inquiries and other useful actions. Where reliable sales data is available, we can review revenue and lead quality alongside campaign performance.

I will distinguish reported conversions from confirmed customers. Return is not guaranteed, and the quality of the offer and follow-up matters.

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Scope and next steps.

Paid advertising can be an ongoing engagement or a defined setup project. Advertising spend is separate from the management fee.

See current pricing ranges or tell me about your campaigns.

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